Privacy policy

At builtfromscratch.co.uk we believe in transparency. You, the end user are entitled to understand: how our website interfaces with your computer, what data we collect during your session on our website, how we collect it, what we use it for and how you can opt out of the data collection process.

What are 'cookies'?

A 'cookie' is a small piece of information stored on your computer at the explicit request of a website. A first-party cookie can only be accessed from the domain that issued it - cookies that we store on your computer will not be accessible by any other website. It is a common misconception that cookies may store viruses or other forms of malware. We use cookies to track the behaviour and volume of our visitors.

What is an 'IP address'?

An IP (internet protocol) address is a unique numeric identifier issued to devices their ISP (internet service provider) or network's DHCP (dynamic host configuration protocol) server. This address cannot be used to identify a person.

Types of data we collect

We collect the following data types on each client accessing our website:

• Device type (mobile phone? computer? etc.)
• Browser name and version (Internet Explorer? Google Chrome? Safari? etc.)
• Operating system
• IP address
• Demographics information derived from IP address

Our method of data collection

We collect visitor data and track user behaviour using Google Analytics. This tool uses cookies to anonymously track how visitors interact with our website. An access log is retained by our web server containing visitor IP addresses.

How we use the data we collect

We use the collected data to understand how visitors interact with our website and ultimately to improve our services. Your data will not be passed on to any third parties. We have opted out of sharing data acquired through the Google Analytics tool with Google.

Opting out

If you would like to opt out of the data collection process, please add our website to the JavaScript blacklist in your browser configuration.

Outbound links

Throughout our website we may link to external pages that may have originally contained useful and relevant information but have since been taken over and now contain unsavoury content or cause your computer to behave in an abnormal way. We cannot be held responsible for the consequences of viewing these websites. Please report broken or irrelevant links via our contact form.

Changes to this policy

We may make unscheduled changes to this privacy policy. Please check back from time to time and make sure that you understand and agree to our policy. This policy is effective from 11/11/2011.